A Journey of Discovery & Culinary Excellence
It all began with a moment of pure inspiration. While on a working vacation in Brittany, France, Sel Magique’s founder, Matt Murphy, experienced a centuries-old French tradition—seasoning food with hand-harvested Fleur de Sel infused with delicate herbs.
✨ "The moment I tasted it, I knew I wanted to bring it to the States," recalls Murphy. "It elevated everything we ate. And elevating everyday experiences is what every designer dreams about—whether it’s fashion, interiors, or food."
That simple yet transformative culinary experience sparked the vision for Sel Magique—a brand that would bring the finest French sea salt blends to the world, crafted for those who demand excellence in every detail
The Essence of Sel Magique – What Makes Us Different?
Hand-Harvested Fleur de Sel
Our salts are sourced from the finest salt marshes in Guérande, France, where master salt farmers have preserved the artisanal harvesting process for centuries.
Crafted in Small Batches
Each blend is meticulously infused with premium herbs and spices, ensuring a perfect balance of minerality, aroma, and refined taste.
Loved by Chefs & Gourmands Worldwide
Sel Magique has been featured in Vogue, Bon Appétit, The New York Times, and more, earning its place in luxury kitchens across the globe.
More Than Salt – A Culinary Experience
Sel Magique is more than a seasoning—it’s a sensory journey. Each sprinkle transforms the ordinary into the extraordinary, bringing depth, complexity, and elegance to every dish. Whether enhancing grilled meats, seafood, vegetables, or even cocktails, Sel Magique embodies the art of fine seasoning.
For those who believe that true luxury is in the details, Sel Magique offers an invitation: Experience the magic. Taste the difference. Elevate every bite.
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